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how to design experiences that feel like magic

an interactive virtual workshop on  
bending time, breaking expectations, and designing for awe

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📆 our next workshop date 📆

to be announced!

đŸȘ„ get on the list for the next sesh! đŸȘ„

 magic isn’t luck, it’s craft

learn how to break the rules, twist expectations, and create experiences that are epically unforgettable

đŸȘ„ đŸȘ„ đŸȘ„ 

In this day and age, we throw around the language of magic loosely. Woo woo shit and crystals and tik tok tarot and as-seen-on-tv cleaning products. 

And yet... we've all felt it...

Those moments, rooms, gatherings that transcend what we believe possible. That stay with us months, years, decades later. 

It's these experiences that, in their sense of magic, somehow feel more real. 

And that magic — that sense of wonder and worldbuilding, expanding possibilities and bent rules and unrelenting beauty?

That's not accident or divine intervention. That's exceptional experience design.

In this workshop, you’ll learn how to use strategy for sorcery and turn intention into awe. Because magic? It's a bridge for connection, an engine for futuring, and an invitation for the wild play we've been missing. 

Let’s make whatever you're building make everyone else say "HOLY SHIT!" 

In this live, interactive workshop...

You’ll learn how to design experiences that feel impossible and unexpected — that make people gasp, chackle, or whisper "What the holy heck just happened?!?"

Together, we’ll unpack the seven dualities of magic and the five tools every magician-designer needs to create awe on demand.

You’ll leave with a practical framework for manifesting unforgettable moments, a pocketful of tactical spells to use again and again, and the inspiration to make your work feel alive in ways that are absolutely singular.

Let’s make some magic, shall we? 

đŸȘ„ sign me up đŸȘ„

what you'll learn

✹ Why magic matters and how to wield it with intention — whether you're building a program, a party, or a product.

✹ The seven dualities that make experiences feel transcendent and unforgettable — and how to use these dualities to bend time, rules, and expectations.

✹ The five magician’s tools that will bring your edgy ideas to life — attention, detail, contrast, balance, and structure.

✹ How to turn the meh and the fine into holy-crap-that-was-bananas —  again and again.

 

we’re not just talking theory

You’ll leave with a repeatable framework for building more wow into anything you create — workshops, gatherings, performances (even spreadsheets if you’re feelin' spicy).

Real tools. Real transformation. Real TA DAAAs!

No smoke, just mirrors.

this is for you if


✔ You’ve ever poured your heart into an experience that looked pretty good but somehow didn't change anything.

✔ You crave that texture of wonder — the shimmer, the goosebumps, the lights in the darkness, the “what just happened?” and the "oh my god wow."

✔ You’re tired of experiences that play it safe and stick to the boring and are ready to shake the fricken snow globe.

✔ You lead teams, organize communities, or gather audiences and want to bring more awe, emotion, and electricity into the room.

✔ You believe structure and the seemingly divine can coexist and want tools that help you bend time towards wonder.

✔ You know there’s magic hiding in your work, but you need better questions to bring it to the surface.

  why join live?

đŸȘ„ Hands-on enchantment: You won’t just learn the framework — you’ll use it. Workshop your own ideas in real time and watch them shapeshift into something extraordinary.

đŸ’« Collective chemistry: Magic multiplies in a room full of magicians. You’ll leave with a handful of new collaborators, wild ideas, and sparks you didn’t even strike the match for.

đŸŽ€ Live Q&A: Ask questions, test theories, and get live feedback on the moments you’re designing. Creative combustion at its best.

🎁 Exclusive extras: Get a downloadable Magician’s Toolkit — complete with the all of the tools and frameworks for bending time and breaking rules.

Be there live — it’s where the real magic happens.

đŸȘ„ abracadabra đŸȘ„

how folks leave feeling...

about Olivia Vagelos and the Studio

Hi, I'm Olivia.

I'm an experience designer, facilitator, and the founder of The Design for Feelings Studio. Previous to studio life, I was a long time IDEO’er and Stanford d.school’er. 

I create spaces for people to find the strange-beautiful parts of themselves that have been left behind, to imagine and move differently, and to meet one another in new ways — all through immersive workshops, interactive events, and multi-sensory experiences.

My work blends story, behavioral psychology, architecture, learning, and play to design interactions and experiences that change us. 

I love helping people make whatever they’re making more memorable, more meaningful, more beautiful, and more chaotically and curiously weird. 

The robots may be here, but that means we need wild-wild-humaning more than ever. 

"Olivia is a world-weaver, spinning together meaning, myth, ritual, language, and the full spectrum of the sensorial into spaces and experiences that unlock new possibilities. 

When we speak of “magic,” we mean delight in the unexpected, the joy of wonder, emotional care, and a full-bodied sensorial immersion we are happy to surrender to.

Quite simply, Olivia is a magician." 

Mitch Carter Jafery

Co-Founder of Friday Gallery & Design Fellow at IDEO, former Chief Creative Officer at IDEO

 

save your seat for 

how to design experiences that feel like magic

📆 next date to be announced soon! 📆

Let’s make a whole lot more WOW

đŸȘ„ sign me up! đŸȘ„

"Olivia is a phenomenal experience designer at the top of her craft, who is taking the rigor of the design thinking processes that she rocked at IDEO and combining it with the intangible art of experience design. She has created a process around the chaos of creating both the emotional and the transformational. 

Run, don’t walk, to whatever she makes, or whatever she invites you to experience."

Jenny Gottstein
Creative Director and Founder of Playscapades Studio, Creator of the Climate Action Game Show

"As an executive producer of experiential marketing, I find Olivia’s approach to designing with emotions super aligned with how we should all approach creating experiences. Her ability to create safe space with intention is unique, and I find her strategies and tactics incredibly valuable and useful. 

If you get a chance to spend some time in her welcoming space, definitely take it!"

Isis Arias
Executive Experiential Producer & Brand Marketer, Former Marketing Lead of Global Live Experiences @ Netflix

"Olivia challenges your existing perspectives with tenderness; brings depth, texture, and emotion to every topic, and takes participants on a gentle and provocative journey into what's next in truly beautiful ways.

Work with her! You might cry? You'll definitely feel warm and fuzzy. And maybe a little upset by the world as it is.

But that's ok, because you'll already be on your way to building what could be, instead."

Keely Adler
Cultural Futurist at RADAR & Dentsu Creative

have questions?

Drop us an email at [email protected]