woo your creative work
an interactive virtual workshop on Â
using romance as tool for designing exceptional experiences
đ đ đ
đ Friday, January 30th @ 9am PT đ
 your work doesn't need more discipline
it needs to be wooed
đ đ đ
Weâre taught to push, optimize, and extract from our creative work â to demand results without ever asking how it wants to be treated.
But the experiences that stay with us, that change us, that feel most magnetic, are built through care, attention, a belief in whatâs possible... and I'd wager a little saucy romance.
Being a romantic isn't hopeless.Â
Itâs hopeful.
Itâs brave.
And romance is one of the most powerful tools we have for
designing experiences people actually feel.
So we're going to romance our work, and design something exceptional as a result.
In this live, interactive workshop...
Youâll learn how to approach your creative work as a relationship â one that asks for attention, curiosity, and courage, rather than force.
Weâll explore how romance can become a practical design tool: helping you create experiences that feel more singular, more generous, and more memorable by designing for feeling, pleasure, and presence.
Youâll learn how to listen more closely to what youâre making, how to design with hope and bravery, and how to bring more beauty, tenderness, and intention into something in your life thatâs ready for deeper care.
Youâll leave with a new way of relating to your work â
and a clear sense of how to begin wooing it.
what you'll learn
⨠Why romance, hope, and longing are essential ingredients in designing experiences that actually move people
⨠How to design for feeling, pleasure, and presence, not just outcomes or efficiency
⨠How to listen to your creative work and respond with care, bravery, and specificity
⨠What becomes possible when you approach something in your life or work as worthy of being wooed
Â
weâre not just talking theory
Youâll emerge with a lived understanding of how romance works as a design practice â not as an abstract idea, but as something you can tactically apply to whatever you're building.
You'll leave having wooed a creative project in your own life.Â
And you'll walk away with a tangible, reusable tool for continuing to romance the most important work you're trying to nurture.
This is about building experiences that people feel in their bodies â moments that linger, invite participation, and leave behind a sense of having been seen.
We're going to use romance to manifest the most beautifully designed life, and work, that we possibly can.Â
this is for you ifâŚ
âď¸ Youâve poured yourself into projects, gatherings, or creative work that looked good on paper but didnât quite land â and you want to design moments that are unforgettable.
âď¸ Youâre drawn to experiences that feel tender, intentional, and a little bit spicy â the kind that linger in the body, not just the brain.
âď¸ Youâre tired of rushing, forcing, or optimizing your creative work and want to relate to it with more curiosity and care.
âď¸ You're designing for the humans in your life â whether you lead teams, host gatherings, teach, create, or convene â and you want people to feel seen, engaged, and genuinely moved.
âď¸ You believe that structure and softness can coexist, and that the most powerful experiences are built through both intention and longing.
âď¸ You sense that your work wants a different kind of relationship â one rooted in romance, hope, and the making of some magic.
  why join live?
đ Hands-on romancing: You wonât just talk about romance â youâll practice it. Bring something youâre making and explore it in real time through a romantic design lens.
đŤ Collective resonance: Being in the room together matters. We'll gather with a crowd of brilliant humans and leave with new perspectives shaped by shared attention.
đ¤ Live reflection + Q&A: Ask questions, share your work, and receive live reflections to help you refine what youâre creating.
đ A tangible design tool: Walk away with a guided tool to help you romance and reimagine something in your life or work with more care, beauty, and hope.
Be there live â itâs where the party happens.
đ I want in! đhow folks leave feeling...
about Olivia Vagelos and the Studio
Hi, I'm Olivia.
I'm an experience designer, facilitator, and the founder of The Design for Feelings Studio. Previous to studio life, I was a long time IDEOâer and Stanford d.schoolâer.Â
I create spaces for people to find the strange-beautiful parts of themselves that have been left behind, to imagine and move differently, and to meet one another in new ways â all through immersive workshops, interactive events, and multi-sensory experiences.
My work blends story, behavioral psychology, architecture, learning, and play to design interactions and experiences that change us.Â
I love helping people make whatever theyâre making more memorable, more meaningful, more beautiful, and more chaotically and curiously weird.Â
The robots may be here, but that means we need wild-wild-humaning more than ever.Â
"Olivia is a world-weaver, spinning together meaning, myth, ritual, language, and the full spectrum of the sensorial into spaces and experiences that unlock new possibilities.Â
When we speak of âmagic,â we mean delight in the unexpected, the joy of wonder, emotional care, and a full-bodied sensorial immersion we are happy to surrender to.
Quite simply, Olivia is a magician."Â
Mitch Carter Jafery
Co-Founder of Friday Gallery & Design Fellow at IDEO, former Chief Creative Officer at IDEO
save your seat forÂ
woo your creative work
đ Friday, January 30th @ 9am PT đ
đ sign me up! đ
"Olivia is a phenomenal experience designer at the top of her craft, who is taking the rigor of the design thinking processes that she rocked at IDEO and combining it with the intangible art of experience design. She has created a process around the chaos of creating both the emotional and the transformational.Â
Run, donât walk, to whatever she makes, or whatever she invites you to experience."
Jenny Gottstein
Creative Director and Founder of Playscapades Studio, Creator of the Climate Action Game Show
"As an executive producer of experiential marketing, I find Oliviaâs approach to designing with emotions super aligned with how we should all approach creating experiences. Her ability to create safe space with intention is unique, and I find her strategies and tactics incredibly valuable and useful.Â
If you get a chance to spend some time in her welcoming space, definitely take it!"
Isis Arias
Executive Experiential Producer & Brand Marketer, Former Marketing Lead of Global Live Experiences @ Netflix
"Olivia challenges your existing perspectives with tenderness; brings depth, texture, and emotion to every topic, and takes participants on a gentle and provocative journey into what's next in truly beautiful ways.
Work with her! You might cry? You'll definitely feel warm and fuzzy. And maybe a little upset by the world as it is.
But that's ok, because you'll already be on your way to building what could be, instead."
Keely Adler
Cultural Futurist at RADAR & Dentsu Creative
have questions?
Drop us an email at [email protected]