woo your creative work

an interactive virtual workshop on  
using romance as tool for designing exceptional experiences
💌 💌 💌

📆 Friday, January 30th @ 9am PT 📆

💌 come woo with us 💌

 your work doesn't need more discipline

it needs to be wooed

💌 💌 💌

We’re taught to push, optimize, and extract from our creative work — to demand results without ever asking how it wants to be treated.

But the experiences that stay with us, that change us, that feel most magnetic, are built through care, attention, a belief in what’s possible... and I'd wager a little saucy romance.

Being a romantic isn't hopeless. 
It’s hopeful.
It’s brave.
And romance is one of the most powerful tools we have for
designing experiences people actually feel.

So we're going to romance our work, and design something exceptional as a result.

In this live, interactive workshop...

You’ll learn how to approach your creative work as a relationship — one that asks for attention, curiosity, and courage, rather than force.

We’ll explore how romance can become a practical design tool: helping you create experiences that feel more singular, more generous, and more memorable by designing for feeling, pleasure, and presence.

You’ll learn how to listen more closely to what you’re making, how to design with hope and bravery, and how to bring more beauty, tenderness, and intention into something in your life that’s ready for deeper care.

You’ll leave with a new way of relating to your work —
and a clear sense of how to begin wooing it.

💌 sign me up 💌

what you'll learn

✨ Why romance, hope, and longing are essential ingredients in designing experiences that actually move people

✨ How to design for feeling, pleasure, and presence, not just outcomes or efficiency

✨ How to listen to your creative work and respond with care, bravery, and specificity

✨ What becomes possible when you approach something in your life or work as worthy of being wooed

 

we’re not just talking theory

You’ll emerge with a lived understanding of how romance works as a design practice — not as an abstract idea, but as something you can tactically apply to whatever you're building.

You'll leave having wooed a creative project in your own life. 

And you'll walk away with a tangible, reusable tool for continuing to romance the most important work you're trying to nurture.

This is about building experiences that people feel in their bodies — moments that linger, invite participation, and leave behind a sense of having been seen.

We're going to use romance to manifest the most beautifully designed life, and work, that we possibly can. 

this is for you if…

✔️ You’ve poured yourself into projects, gatherings, or creative work that looked good on paper but didn’t quite land — and you want to design moments that are unforgettable.

✔️ You’re drawn to experiences that feel tender, intentional, and a little bit spicy — the kind that linger in the body, not just the brain.

✔️ You’re tired of rushing, forcing, or optimizing your creative work and want to relate to it with more curiosity and care.

✔️ You're designing for the humans in your life — whether you lead teams, host gatherings, teach, create, or convene — and you want people to feel seen, engaged, and genuinely moved.

✔️ You believe that structure and softness can coexist, and that the most powerful experiences are built through both intention and longing.

✔️ You sense that your work wants a different kind of relationship — one rooted in romance, hope, and the making of some magic.

  why join live?

💌 Hands-on romancing: You won’t just talk about romance — you’ll practice it. Bring something you’re making and explore it in real time through a romantic design lens.

💫 Collective resonance: Being in the room together matters. We'll gather with a crowd of brilliant humans and leave with new perspectives shaped by shared attention.

🎤 Live reflection + Q&A: Ask questions, share your work, and receive live reflections to help you refine what you’re creating.

🎁 A tangible design tool: Walk away with a guided tool to help you romance and reimagine something in your life or work with more care, beauty, and hope.

Be there live — it’s where the party happens.

💌 I want in! 💌

how folks leave feeling...

about Olivia Vagelos and the Studio

Hi, I'm Olivia.

I'm an experience designer, facilitator, and the founder of The Design for Feelings Studio. Previous to studio life, I was a long time IDEO’er and Stanford d.school’er. 

I create spaces for people to find the strange-beautiful parts of themselves that have been left behind, to imagine and move differently, and to meet one another in new ways — all through immersive workshops, interactive events, and multi-sensory experiences.

My work blends story, behavioral psychology, architecture, learning, and play to design interactions and experiences that change us. 

I love helping people make whatever they’re making more memorable, more meaningful, more beautiful, and more chaotically and curiously weird. 

The robots may be here, but that means we need wild-wild-humaning more than ever. 

"Olivia is a world-weaver, spinning together meaning, myth, ritual, language, and the full spectrum of the sensorial into spaces and experiences that unlock new possibilities. 

When we speak of “magic,” we mean delight in the unexpected, the joy of wonder, emotional care, and a full-bodied sensorial immersion we are happy to surrender to.

Quite simply, Olivia is a magician." 

Mitch Carter Jafery

Co-Founder of Friday Gallery & Design Fellow at IDEO, former Chief Creative Officer at IDEO

save your seat for 

woo your creative work

📆 Friday, January 30th @ 9am PT 📆

💌 sign me up! 💌

"Olivia is a phenomenal experience designer at the top of her craft, who is taking the rigor of the design thinking processes that she rocked at IDEO and combining it with the intangible art of experience design. She has created a process around the chaos of creating both the emotional and the transformational. 

Run, don’t walk, to whatever she makes, or whatever she invites you to experience."

Jenny Gottstein
Creative Director and Founder of Playscapades Studio, Creator of the Climate Action Game Show

"As an executive producer of experiential marketing, I find Olivia’s approach to designing with emotions super aligned with how we should all approach creating experiences. Her ability to create safe space with intention is unique, and I find her strategies and tactics incredibly valuable and useful. 

If you get a chance to spend some time in her welcoming space, definitely take it!"

Isis Arias
Executive Experiential Producer & Brand Marketer, Former Marketing Lead of Global Live Experiences @ Netflix

"Olivia challenges your existing perspectives with tenderness; brings depth, texture, and emotion to every topic, and takes participants on a gentle and provocative journey into what's next in truly beautiful ways.

Work with her! You might cry? You'll definitely feel warm and fuzzy. And maybe a little upset by the world as it is.

But that's ok, because you'll already be on your way to building what could be, instead."

Keely Adler
Cultural Futurist at RADAR & Dentsu Creative

have questions?

Drop us an email at [email protected]